GF Money’s international expansion

Founded in 2011, today GF Money employs dozens of high-tech and financial services experts.



The development of digitalization and the demand for alternative financial services create the basis for the establishment of the business.



GF Money launches - a website targeted at investors to support the company’s rapid growth.


The Nordics

​​GF Money expands to the Danish market followed by expansion to Sweden a year later.



GF Money expands to Spain.



GF Money launches a virtual credit card in collaboration with Mastercard.

Our focus is on our customers and constantly evolving financial technology

GF Money is one of the leading companies operating in the financial technology industry. We are committed to rapid growth and scalable business in international markets.

GF etusi

Profitable growth and stability as a basis for future growth

Our business model is scalable and profitable. In addition, the technology-driven business enables a light cost structure.

GF etusi

Agile business model and ability to react quickly

Agile technology as well as a light organizational structure enable us to react quickly to changes in the market environment.


An established company operating in multiple markets

Our strong market position in the fintech sector has made us an internationally renowned brand.


We focus on customers and the continuous development of our technology

We develop high-tech agile financial services based on our customers' needs.



We improve people’s daily lives by providing easy-to-use financial services through high technology.

We are reliable and the first choice of digital financial services provider recommended by our customers.


A talented team of financial technology experts

Our team consists of top fintech experts with decades of experience in digital financial services.


Technology-driven but people-oriented

We are technology-driven but our operations are always guided by the needs of our customers.

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Products and services

We offer a wide range of flexible financing solutions for both businesses and consumers.

Individual consumers

We offer our customers agile financial services for everyday use and our products are tailored to meet the needs of our customers in each target market. Our technology solutions are driven by artificial intelligence and the automated processes guarantee our consumers an effortless and fast service experience.


For our business customers, we offer a fast and flexible alternative to bank financing. Our services are driven by high technology, which enables companies to use flexible and customized financial services.

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Key personnel


Kari Keskitalo

Chairman of the Board


Mika Pihlava

Chief Executive Officer, Founder


Anna Wiedebaum

Chief Financial Officer


Parviz Sharifi

Chief Technology Officer


David Öhlund

Country Manager, Sweden, and Denmark


Jose Lopez

Country Manager, Spain

New digital GF Mastercard

GF and Mastercard logos

Our partnership with Mastercard brings our customers the opportunity to apply for a virtual credit card that guarantees flexible and secure online and in-app payments. GF Mastercard, specifically tailored for online shopping, works seamlessly in both Finnish and international online shopping platforms.

GF and Mastercard logos